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Since 1994, GULF ASSIST (DIFC) Ltd , powered by the global expertise of Europ Assistance Group, has been a trusted provider of Roadside Assistance, Travel Insurance, Home & Living and Customer care services across the Middle East. With a legacy of over 30 years in the region, we have built a reputation for reliability, innovation, and excellence in service delivery
Our vision is simple yet powerful: to prove every day that we are the most reliable care company in the world. We live by the values of being Caring, Available, Reliable, and Easy to work with—because “CARE” is not just a promise, it’s how we operate.
To strengthen Europ Assistance’s global footprint by leading strategic operations, with regional headquarters in the UAE, Bahrain, and Jordan, delivering efficient support and services across eight dynamic markets: UAE, Bahrain, Qatar, Oman, Kuwait, Saudi Arabia, Jordan, and Lebanon.
Our Middle East Hub is a multilingual operations platform designed to serve customers worldwide with speed, empathy, and precision. This centralized service centre ensures seamless coordination and support across all markets, reflecting our commitment to quality and customer satisfaction.
GULF ASSIST continues to evolve, embracing digital transformation and forging strong partnerships to deliver innovative solutions tailored to the needs of our clients and their customers. Whether it’s roadside assistance, travel protection, or emergency support, we are here to help — anytime, anywhere.