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Discover what’s influencing Australian holidaymakers in 2025 with Europ Assistance’s latest Holiday Barometer.
In February, we asked 23,000 respondents across 23 countries how they plan and experience their holidays.
Read the full report to gain insights into safety priorities, travel planning habits, and the evolving preferences shaping the Australian tourism landscape.
Travel enthusiasm is soaring— 8 in 10 Aussies are excited to travel this year, matching Europe’s energy.
Australians, much like travellers around the world, value exploring, spending quality time with family, and relaxing when they travel.
Australians are beginning to embrace AI for holiday planning, with 12% already using it—slightly behind Europe (16%) and Canada (15%).
Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees.
The survey, conducted by Ipsos, gathered insights from 23,000 respondents across 23 countries (Europe, North America, Asia, and Australia), offering a global snapshot of evolving travel behaviours—highlighting what’s changing, what’s trending, and what it means for Australian travellers.
Dana Paterson
Director – Customer, Communications and B2B Marketing
P: 0430 069 197
E: dpaterson@europ-assistance.com.au
Georgia Trainor
Marketing and Communications Coordinator
P: 0451 015 179
E: gtrainor@europ-assistance.com.au
