Following an accident that occurred to some friends in Spain, Pierre Desnos measured the lack of protection that existed at the time for French travelling abroad. The first days were difficult, but Europ Assistance soon proved its effectiveness: three lives were saved that year. A young woman who had fallen 10 metres while visiting the Acropolis, a little girl who had suffered serious burns in Spain and a baby who was saved by the very rapid delivery of medicines. As Pierre Desnos himself said, “In 1963, we invented a profession, a real profession, hard and demanding, with unlimited responsibilities…”.
These first achievements, followed in subsequent years by an ever-increasing number of others, enabled Europ Assistance to expand and progress to become and remain, 60 years later, a true benchmark in the assistance sector.
Discover one of Europe’s most iconic TV ads from 1960: Europ Assistance’s unforgettable advertisement, showcased here.