Holiday Barometer 2025
Europ Assistance unveils today the findings of its 24th annual Holiday Barometer, which examines vacation trends across 23 countries.
By exploring how people plan and experience holidays, the Europ Assistance Holiday Barometer, conducted with the support of Ipsos for over 20 years, offers a unique and forward-looking snapshot of our changing societies. Despite global uncertainty, rising geopolitical tensions, and environmental concerns, travel intentions are hitting record highs. The desire to escape is stronger than ever. But safety now tops the list of concerns. Perceptions of political instability and social unrest increasingly shape where, and whether, people choose to travel.
This Barometer offers a powerful lens on our world while capturing how we envision, plan, and embark on our holidays.
Interview: 2024 Holiday Barometer
This summer, travelers tended to choose international destinations for their vacation spots. What about domestic trips? Are they still popular? And how do inflation, geopolitical and health risks affect our choices?
Europ Assistance/IPSOS Holiday Barometer 2024. Decoding global wanderlust: insights into travel enthusiasm across 21 countries
Paris, May 28, 2024 – Europ Assistance today announced the release of their 23rd edition of the Holiday Barometer. The survey, conducted by Ipsos, a renowned global market research firm, gathered insights from 21,000 respondents across 21 countries (Europe, North America, Asia, and Australia), offering a comprehensive view of global travel trends. Data collection took place between March 27th and April 22nd, 2024.
Belgium: Repatriation Success Stories
Europ Assistance Belgium begins repatriations on commercial aircrafts for patients under mechanical ventilation – Two recent success stories
Europ Assistance IPSOS 2023 Holiday Barometer
Although inflation is growing, no concessions are made on holidays: 3 Europeans out of 4 will be traveling this summer
Europ Assistance IPSOS 2021 Holiday Barometer: a majority (57%) of Europeans expect to travel this summer
Europ Assistance and IPSOS Holiday Barometer celebrates this year its 20th birthday.
Travelers will stay close to home this summer but their confidence to travel internationally will return in 2021
Europ Assistance today announced the global findings of their Future of Travel survey conducted by Ipsos which surveyed 11,000 travelers across 11 countries around the world between June 5th and June 26th. While Covid-19 has had a major impact on the travel, the overwhelming majority (81 percent) of those surveyed indicated they would be interested in taking a trip in 2020, however only 35 percent of respondents from the 11 countries claimed to have already booked for the months of July and August or to be planning to do so.
Going the Extra Mile: A Heroic Act by Martina Monika
In the hustle and bustle of our daily lives, we often forget the unsung heroes who work behind the scenes to ensure our safety and well-being. Meet Martina MANCA, an operator of the medical assistance operations center at Europ Assistance Italy, whose recent interview revealed a remarkable story of dedication, quick thinking, and compassion.